![]() You can spend thousands of dollars on a promotion, but if you’re showing your ad to people who don’t care, you won’t get any results. To make your Facebook Ads work, audience targeting is everything. Save your Facebook Page feed for useful content, and leave your openly promotional messages for ads. With Facebook Ads, you also get to add a call-to-action button to your post and more detailed audience targeting than with Boosted posts.Ĭontrary to Boosted Posts, Facebook Ads won’t appear on your Facebook Page. While Boosted Posts focus on generating engagement, Facebook Ads optimize your post for conversions like purchases or registrations. Or, if you’re hosting a giveaway that your followers would like to participate in (who doesn’t love a good freebie)-by all means, boost the post!įacebook Ads for beginners: turn engagement into purchases This makes boosting your posts crucial when you’re communicating information that’s important or of high interest to your audience.įor example, if you need to talk about the upcoming holiday order deadlines, boost that post to make sure your customers are informed. If you want more of your fans to see your posts, you’ve got to be ready to open your wallet. Meaning, without the help of paid promotions, your posts will reach just about 2% of your total Business Page followers. Facebook algorithms make it difficult to get noticed organically. The next ideal content for post boosting are important updates for your existing followers. Then boost those posts to grow a community of like-minded people surrounding your Facebook Business Page. Tell them about your products, what your business means to you, and a little bit about yourself. Use your first Facebook posts to introduce your audience to your business. ![]() Spark engagement around your brand by boosting your posts. With dead silence under your status updates and just a few followers on your Business Page, there’s simply not enough social proof for users to buy from you. Once you launch your Facebook Business Page, you need to grow a community of followers. When you’re communicating useful information/updates to your audienceīoosting posts to introduce your business.When you first introduce your business to a Facebook audience.When you boost a post, Facebook will spend your ad budget showing your content to people most likely to press the Like button, share your post, or leave a comment. In other words, you boost your existing posts on your Facebook Business Page to get more likes, comments, and shares, rather than increasing conversions like purchases or registrations.īoosted Posts are more beginner-friendly than Facebook Ads since they’re quick to get started with and don’t require any Facebook Pixel setup (a code you add to your website, that tracks your website’s conversions and visitors). Boosted Posts are a type of paid advertising on Facebook and are focused on maximizing engagement on your posts.
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